It’s looking like WWE won’t be making a change to the brand split rules after doing an experiment this past Monday night on Raw.
Before the show, it was reported WWE was looking at Raw as a big show considering Universal Champion Roman Reigns would be appearing. The belief was that since he is their biggest star then ratings should increase and if that happened then it could open the box towards showcasing main superstars on both brands.
The speculation at the time was if WWE went forward with this change then the likes of Reigns, Drew McIntyre, and other top stars would appear on both Raw and SmackDown as a way to boost ratings.
Raw drew an average of 1.793 million viewers, up from the 1.670 million viewers last week and the 18-49 demo saw the average rating be 0.49, up from the 0.43 rating.
However, Dave Meltzer reported in the latest edition of the Wrestling Observer Newsletter that he was told top stars appearing on both brands is “not a long-term strategy. Not even a short-term one.”
As with anything in WWE, plans can change, but as of right now, “this wasn’t something they were planning on regularly doing.”