The WWE Superstar Shake-Up was meant to set the stage for SmackDown Live’s move to FOX this Fall.
WWE moved Roman Reigns to the blue brand to boost the star power of the show and there are creative ideas being pitched to get ratings up because the current viewership numbers on USA Network will fall short of the expectations from FOX.
One of the things planned for the FOX debut in October is to load the show up with current and returning top stars and it looks like John Cena will be on at least one FOX show this Fall.
As seen below, FOX is promoting WWE on their sports broadcasts and they are putting their best foot forward with some of the most recognizable names.
The ad below shows Rey Mysterio, Charlotte Flair, John Cena and Becky Lynch.
Mysterio is now on Monday Night Raw but it wouldn’t shock me to see him at least one appearance on SmackDown Live for the FOX debut. Lynch is expected to be exclusive to Monday Night Raw at some point but they need star power so it’s no surprise to see her featured.
Cena is not expected to be around for more than the FOX debut because of his movie commitments and he is heavily rumored to be replacing The Rock in the “Fast & Furious” movie franchise.
It will be interesting to see what WWE comes up with to get the ratings up for FOX because it’s not guaranteed that they will stay on the network if more fans do not tune in. It’s very possible that FOX can move them to FS1 if viewership numbers do not reach expectations so for that reason, you can expect Vince McMahon to try new things to really shake things up.
On the latest WWE quarterly conference call, Vince McMahon indicated that we will see a new beginning for WWE when SmackDown Live moves to FOX. It’s also worth noting that their other big TV deal with NBCUniversal (USA Network) also kicks off this Fall.
You can expect to see more FOX ads across their NFL programming this Fall. Check out one of their recent ads with Cena below: