Rich Swann retained the WWE Cruiserweight Championship at Roadblock: End of Line but it was a short-lived celebration as Neville made his way down to the ring. It looked like he was there to congratulate Swann on his title defense but it turned out that Neville was turning heel because he attacked Swann and TJ Perkins.
They are doing their best to push the division because they eventually want to take it on the road as it's own touring brand. Neville being added to the division is a step in the right direction. Austin Aries in the mix when he is cleared will also give a boost to the division.