Peacock has announced another price increase, its fourth in four years, and it lands on a service that remains part of the WWE viewing lineup.
The new pricing took effect Tuesday, August 18 for new and returning customers, and hits current subscribers on their next billing date on or after September 17. Peacock Premium, the ad-supported plan, moves from $10.99 to $12.99 per month. Peacock Premium Plus moves from $16.99 to $19.99. The Peacock Select tier, which carries current and past seasons of NBC and Bravo shows but excludes movies, live sports and Peacock originals, moves from $7.99 to $8.99. Annual plans rise as well: Premium to $129.99, Premium Plus to $199.99 and Select to $89.99.
“These price changes allow Peacock to continue to create the best experience for its viewers,” the company said on its website, adding that current annual subscribers and users on promotional offers keep their pricing until those plans expire.
Peacock last raised prices in July 2025, so this is the second increase in just over a year. The announcement also comes shortly after the service reported its first profitable quarter since launching in 2020, with 48 million paid subscribers at the end of June.
For wrestling fans, Peacock is where Saturday Night’s Main Event airs under a multi-year deal, with the next edition coming September 6 from Atlanta as Sunday Night’s Main Event. SmackDown episodes are also available in Peacock’s library on a delay.
The increase matters more in context, because Peacock is only one piece of what it now costs to follow WWE’s full weekly lineup. Raw airs on Netflix, where plans start at $7.99 per month with ads. SmackDown airs live on USA Network, which requires a cable or satellite package or a live TV streaming service. NXT airs on The CW, which remains free over the air with an antenna and through the free CW app. Premium live events moved to ESPN, whose direct-to-consumer service launched at $29.99 per month. And Saturday Night’s Main Event airs on Peacock, now starting at $12.99.
Add it up and a fan paying for Netflix, ESPN’s streaming service and Peacock at their entry prices is at nearly $51 per month, and that is before accounting for whatever package carries USA Network for SmackDown. It also does not include A&E, home of WWE’s documentary programming, which requires a pay TV package of its own.
There is free WWE content in the mix. NXT on The CW costs nothing with an antenna, WWE’s Vault channels on YouTube carry classic footage, and EVOLVE streams on YouTube. But the days of following the full WWE product through one $9.99 subscription, the price the WWE Network launched at in 2014, are long gone. WWE’s programming is now spread across five different platforms in the United States, each with its own bill, and as of this week, one of those bills just went up again.
Peacock is far from alone. Netflix, HBO Max, Apple TV, Paramount+ and YouTube Premium have all raised prices within the last two years, and the pattern is consistent across the industry: streaming services spent years underpriced to build subscriber bases, and the bills are now climbing every year as those services chase profitability.
The Peacock increase is also a reminder of how much WWE’s distribution has changed in a short time. Three years ago, every premium live event in the United States streamed on Peacock as part of a single subscription. Today the premium live events are on ESPN, the weekly shows are split across Netflix, USA and The CW, Saturday Night’s Main Event stays on Peacock, and WWE’s classic library left Peacock at the end of last year with its next United States streaming home still unresolved. Every one of those moves brought WWE more rights money, and most of them added another subscription to the fan’s monthly total.
Wrestling fans have been here before in one sense. Following the full product has never been free, going back to the days of ordering pay-per-views on top of cable. But the number of separate services required to see everything WWE produces each week is now the highest it has ever been.
