As noted over the weekend, the brand-exclusive pay-per-views will come to an end after the Fastlane show in March. The idea to do 2 pay-per-view’s per month was an experiment and the idea was that brand-specific shows would help increase revenue with higher ticket prices and more fans subscribing to the WWE Network.
Well, the brand-specific shows were not cost-effective. In fact, the brand split hasn’t done much to help attendance. WWE usually does a good job at hiding empty seats but, as you can see in the photos below, there were plenty of them on Tuesday night at Smackdown Live.
— Wrestle News Daily (@thewrestledaily) February 21, 2018
It will be interesting to see if business picks up after WrestleMania. I’ve heard rumors that the pay-per-views after Mania will go to 4 hours so that they can fit talent from both brands on the show. We’ll see what happens in a few months but I would bet that some talent is nervous. They could do multiple person matches on the pay-per-views but the fact is that many wrestlers will be left off shows.
Catch up on some of the trending news stories from the past 24 hours by clicking below:
- WWE officially changes another Superstar’s name
- Accused steroid dealer presents evidence to filmmaker on Roman Reigns and discusses holes in WWE’s Wellness Policy
- It looks like Paige isn’t single anymore
- WWE Superstar could be finally turning heel
- NXT Star shows off brutal injury but works through the pain