WWE pay-per-views are going to be one hour longer starting with Money In The Bank. This announcement is a pretty big one considering all of the people who will have to section off another hour of their time to watch pro wrestling.
But this decision might have more of an underlying purpose other than simply wanting to provide more entertainment for the value of a WWE Network subscription.
“At the next investor meeting they’re gonna tell you how successful the WWE Network is because so many people are watching so many more hours of content,” Bryan Alvarez said on Wrestling Observer Live. “So clearly the idea is they want you to believe, ‘hey they’re watching Ride Along, stuff out of the archive. Honest to god nobody’s watching that stuff. What they’re watching is the live events. So by making the live events longer now they can go in front of their investors and say people are watching more and more and more of the Network.”
Some fans might be happy that they’re getting an hour more action every time there is a pay-per-view event, but in the end, too much of a good thing can be a very bad thing. Only time will tell how WWE uses this extra hour, but this might only be a strategic measure so the company can boast certain numbers to investors.