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Reason why WWE decided to turn Kevin Owens heel so quickly

On Tuesday night, I noted that Kevin Owens’ heel turn happened faster than expected because the original plan was for Kingston to defend the WWE Championship against Daniel Bryan at the Money In The Bank pay-per-view.

Bryan is out with an undisclosed injury and he’s been pulled from live events so the decision was made to move Owens into Bryan’s spot. Dave Meltzer confirmed this in the latest Wrestling Observer Newsletter.

Meltzer noted that the original plan for Owens was for him to be the guy next door babyface who ate junk food. Basically, he was supposed to be someone who would relate to most of the wrestling audience. Owens was using the Stone Cold Stunner as his finisher but that has been dropped now that he’s a heel. Meltzer noted that the decision to turn Owens heel was made a few days after WrestleMania.

On a related note, Big E has promised to get his hands on Owens when he returns so it looks like we might see Owens vs. Big E at some point, perhaps at the June or July pay-per-view.

Bryan vs. Kingston is still being advertised for live events in May and the European tour but those matches are likely to change if Bryan is not cleared by that time. At this point, there is still no word on Bryan’s injury status but it’s worth noting that the company is usually silent whenever a wrestler suffers a concussion.


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