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Reason why WWE has been booking Enzo Amore at the end of Raw

For the last 2 weeks, Enzo Amore has been booked for the final segment of Monday Night Raw. Amore has said that he’s a ratings draw and that’s why he was moved to the cruiserweight division. Perhaps the move to 205 Live has helped that show but the fact is that the reason why he’s being booked at the end of Raw is not that WWE is expecting viewership numbers to increase.

WWE management realizes that viewers change the channel throughout the show and the third hour is consistently the least-watched hour so the idea is to feature the most important storylines and matches during the first two hours.

Older fans will remember that they would do the same thing for the Saturday Night Main Event specials in the 1980’s and early 1990’s. The main matches and storylines would go on early and the less important stuff would go on towards the end of the program. That’s why you would see someone like Hulk Hogan or The Ultimate Warrior in the first or second match.

Perhaps things will change when the current season of Monday Night Football is over but I would expect more of the same over the next few weeks.

This week’s Raw started out with 2,945,000 viewers for the first hour, 2,756,000 viewers for the second hour, and 2,619,000 for the third hour. The show averaged 2,797,000 viewers for all three hours. Perhaps, viewership numbers will pick up when they reveal the identity of Sister Abigail (click here if you want a potential spoiler on who might be pegged for that role) and for The Shield reunion.

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