WWE’s business across the board is strong these days for a few different reasons, including live event touring.
The company is making more money than ever due to guaranteed big-money media rights deals with NBCU and FOX currently for Raw, NXT, and SmackDown, the streaming rights from Peacock for PLEs & library, and license fees. This has been building for the last year and a half, ironically around the time that Triple H took the book in late summer 2022.
WWE’s most recent UK trip was very successful for the company as they annually host two live event tours per year, with the next taking place later this year.
Brandon Thurston of WrestleNomics noted on Twitter that WWE’s house show last month in London at the O2 Arena drew a $1 million gate for the promotion, with over 16,000 fans in attendance.
The WWE house show in London at the O2 on Friday, Apr. 19 drew $1,197,822 USD from 16,342 ticket sales, according to new Pollstar data. Average ticket, $73 USD.
WrestleTix estimate of tickets distributed (sales+comps) was 16,410. pic.twitter.com/KNa9Rxyta2
— Brandon Thurston (@BrandonThurston) May 2, 2024
