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REPORT: Former WWE Chief Financial Officer Kristina Salen was not well-liked

Sports Business Journal

Sports Business Journal

WWE announced today that Kristina Salen is leaving the company and being replaced by Frank A. Riddick III as the Chief Financial Officer and Chief Administrative Officer.

Brandon Thurston of WrestleNomics reported today he’d heard several months ago from several people in WWE that Salen wasn't well-liked. He heard this again on Thursday and was told, “she was contributing to employees in the finance department choosing to leave WWE.”

Salen joined the company in August 2020, which was around the same time that Nick Khan came in as president and chief revenue officer. They replaced former co-presidents George Barrios and Michelle Wilson, who was let go in January 2020.

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Between the time that Barrios & Wilson left and Khan & Salen came in, Riddick served as interim CFO. Riddick has been with the company for several years and served as an independent member of WWE’s board of directors.

Salen previously worked as CFO at Moda Operandi and UnitedMasters in a CFO role.