WWE is reportedly planning its next major brand integration, this time with the world of theme parks. According to a report from Fightful Select, WWE is expected to announce a partnership with Universal Studios for its popular Halloween Horror Nights event.
WWE Reportedly Planning Halloween Horror Nights Integration
The report states that an official announcement is planned for later this month. This collaboration has reportedly been in the works since late 2024 and has been a long-standing rumor within the theme park fan community. Universal’s Halloween Horror Nights is a major seasonal event, and the Orlando, Florida, edition is scheduled to run on select nights between August 29 and November 2. The WWE integration would join other major properties set to be featured this year, including the horror icon Jason Voorhees and the popular video game franchise Fallout.
A New Era Of Brand Expansion
This venture is another example of WWE expanding its brand presence outside of the wrestling world under the TKO Group Holdings banner. The company has recently engaged in a high-profile crossover with TNA Wrestling, which has seen talent from both promotions appear on each other’s television shows and premium live events. This new partnership with a major theme park attraction like Halloween Horror Nights signals a continued strategy to embed the WWE brand into mainstream entertainment.
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