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Roman Reigns breaks WWE merchandise records, spoiler on future plans for Reigns and Brock Lesnar



WWE is going to continue to stay the course with storyline plans for Roman Reigns and there are no signs that he will be dropping the Universal Championship anytime soon.

As previously reported by Dave Meltzer in the Wrestling Observer Newsletter, the plan is to get more time out of the Brock Lesnar vs. Reigns feud, which means that their feud will not end at Crown Jewel in Saudi Arabia.

If The Rock is not going to be available for WrestleMania then it would make sense for a definitive conclusion to the feud on that show. A source close to the creative process told that Reigns is expected to hold the Universal Title for a long time and there are no plans for him to drop it this year.

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Also, we were told that after Crown Jewel, Lesnar is not scheduled for any more WWE shows this year and the next time he is scheduled to wrestle is during the Royal Rumble pay-per-view in St. Louis. The 2022 Royal Rumble is scheduled for Saturday, January 29 at The Dome at America's Center.

WWE management is said to be very happy with Reigns as a heel and he is the top merchandise seller. We were told that he is the all-time merchandise seller among top heel wrestlers in the history of the company. One source told us that his merchandise sales are at the level of John Cena and it's more impressive because Cena sold a ton of merchandise as a babyface while Reigns is supposed to be a despised heel.