Roman Reigns explains why Brock Lesnar’s “Cowboy Brock” persona was important for their WWE feud

Roman Reigns and Brock Lesnar have been battling for years in the WWE, including having multiple WrestleMania main events. It’s the one big match that WWE feels it can keep going back to and does when they need a big main event.

Reigns beat Lesnar at WrestleMania 38 to unify the WWE and Universal Championships. They later had a Last Man Standing Match at SummerSlam, with Reigns once again going over.

The latest installment of their feud was much different as Paul Heyman aligned himself with Reigns, and Lesnar was a babyface nicknamed “Cowboy Brock.”

While speaking with The Ringer, Reigns explained that Lesnar changing up his presentation was vital for the last two matches.

“To me, if he doesn’t level up and showcase the Cowboy Brock character, then don’t nobody give a shit about Brock next to the Tribal Chief,” Reigns said. “I was able to push my level up, which he knew, OK, ‘this guy’s creating different levels and layers to this, let me step my game up.’ And he did that.

“That was just a perfect recipe of two performers who want to be the best, and both have pretty legitimate claims to that territory,” he added. “And when you get two guys who compete, it’s not backstabbing. We’re looking each other in the eyes and we’re telling each other, ‘I’m better than you and if you don’t show me, then this is the end of the road for you.’ People probably said, ‘Oh God, not Brock-Roman again.’ And then we go out there and deliver a classic. Got better on that last one. And I think that’s the key to the kingdom. How do we continually get better? How do we upgrade? How do we push ourselves to the next level? How do we continue to move these goal posts?”

The Bloodline (Roman Reigns, The Usos, Sami Zayn, & Solo Sikoa) vs. Drew McIntyre, Sheamus, Butch, and Ridge Holland & Kevin Owens will take place in a Men’s WarGames match this Saturday at Survivor Series WarGames. 

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