As noted a few days ago, Vince McMahon was not happy with Rusev and Lana’s engagement getting out publicly. WWE knew that the story would be going up on TMZ but they were absolutely not happy about her getting word out on social media. Presumably the story would have never gotten out to TMZ if she hadn’t posted photos with her engagement ring.
We have not confirmed this but Rusev’s loss on Smackdown may have been Vince’s way of punishing Rusev. For those that missed it, Summer Rae was the special referee and she cost Rusev the match against Dolph Ziggler.
Lana posted the following on twitter:
Power is in having your own voice. Not being pushed around. Fighting for what you believe in & not being a copy cat to receive affirmation
— Lana (@LanaWWE) October 16, 2015