Seth Rollins talked about his recent heel turn in an interview with expressnews.com.
Of course, his recent heel turn started on the December 9th episode of Raw when he sided with AOP to attack Kevin Owens. This eventually led to Samoa Joe and briefly Kane aligning with Owens to battle Rollins and AOP.
Two weeks ago, Buddy Murphy was given a bigger push by joining the heel group.
Rollins talked about how being a heel is much different than in the past as it’s an easier role.
Rollins has been a heel throughout his career including in 2014 when he joined The Authority that kicked off his main event status after turning on Roman Reigns and Dean Ambrose.
“It is a different era than it was back in the day. Now, it’s easier to be an antagonist because … anybody who consumes entertainment has a voice to be heard,” he said. “They can get online and say whatever they want, and even if one or two people respond to it, that’s one or two people more than 20 years ago when they were just sitting in their living room talking crap to their friends. … Our audience looks for things to complain about, to dislike and to pick apart.
“It’s such a short, short lifespan. If you can maintain being in that hero role for a lengthy period of time, you are doing something incredible.”