WWE Hall of Famer and current Senior Vice President of Talent Development and Creative, Shawn Michaels, has opened up about his role as the head of the NXT brand.
Shawn Michaels On His WWE NXT Role
Speaking with the Boston Herald, the “Heartbreak Kid” discussed his passion for his current job, which sees him overseeing the development of the next generation of talent.
“I’m thankful to be in a line of work that I know a lot about and in a role I love,” Michaels said. “If it helps the men and women here grow personally and professionally, then that’s even more of a positive.”
A Unique WWE Brand That Develops Stars
Michaels then explained his perspective on what separates NXT from every other wrestling promotion, including WWE’s main roster brands. He pointed to NXT’s primary function as a developmental system.
“There’s not another brand out there that works so hard to create stars in order to lose them,” he stated.
“Everybody else builds stars to be able to draw money and ratings for their show. We do it to then send them off somewhere else. That is unlike any other brand, and it is part of the value NXT brings to the wrestling business as a whole.”
Michaels’s comments come on the heels of another successful premium live event for the brand, NXT Heatwave, which took place last night in Toronto. Check out the results here.
