Spike TV did their upfront presentation today and announced that they would be doing an overhaul of their network. The network is pushing for more gender balance which means that they are looking to add more programming that targets the female demographic. Spike is launching a campaign titled “Spike: The Ones To Watch” and have stuck a deal with The Rock’s “7 Bucks Entertainment” to create and produce live events, specials, sports, and initiatives surrounding troops and veterans with the goal of tapping into humanity, touching lives, and inspiring the audience.
Bellator’s Friday night lineup consists of combat sports that includes Bellator MMA, Glory Kickboxing, and traditional boxing. There have been preliminary talks between ROH and Spike that could possibly bring monthly ROH shows to Spike. Again, those are preliminary talks, according to the latest report in The Wrestling Observer newsletter. The network is also looking at bringing in more scripted dramas to help balance out the programming that is dedicated mainly to the male demographic. For those that may be wondering, this has been in the works for a while and is one of the reasons why Spike chose to drop TNA Wrestling from their lineup.
Check out photos from today’s upfront presentation along with the new Spike logo:
— Jillian Michaels (@JillianMichaels) March 3, 2015
— SPIKE (@spike) March 3, 2015
— Dwayne Johnson (@TheRock) March 3, 2015