Natalya was one of many WWE Superstars that switched from Smackdown Live as part of the Superstar Shake-Up.
You might have noticed that she switched from being a dastardly heel on Smackdown Live to a beloved babyface overnight without explanation. Over the next few weeks, you will find out that Natalya is not who she says she is.
The current plan is for WWE to play up her friendship with Ronda Rousey. In real life, Natalya and Rousey have been training at the Performance Center. Before WWE announced her signing, Rousey would train with Natalya after hours in Orlando to prepare for the mixed tag team match at WrestleMania. Their friendship actually goes back to 2015 when Natalya would travel to California to train with the likes of Josh Barnett, Rousey and the MMA Horsewomen.
The storyline idea is to play up the Natalya-Rousey friendship on Raw and then Natalya will turn on her. Basically, fans will find out that Natalya has been jealous of the attention that Rousey has been getting. I don’t know when they will have their first match but plans are for a multi-match feud that would likely culminate at SummerSlam.
So yes, Natalya is turning heel again very soon.