WWE Chief Brand Officer Stephanie McMahon recently did an interview with Fortune.com to promote the WWE SummerSlam pay-per-view event.
During the interview, she was asked about WWE seeing more competition from rivals, including AEW. The first AEW on TNT show will take place at the Capital One Arena in Washington, DC on October 2nd.
McMahon answered with, “I think it will ultimately make us all better, I really do.”
McMahon was also asked how big of a potential game-changer for the company considering they will be promoted alongside NASCAR, MLB, and the NFL on FOX.
“Strictly from a company standpoint, it more than tripled the value of our content rights. I couldn’t be prouder of that. And we couldn’t be more proud to be a part of the Fox family. Yes, we are an entertainment franchise, but we deliver like sports. It’s exactly where I think WWE should be.”
WWE has signed a big-money deal with FOX to air SmackDown Live this fall. SmackDown will move to FOX on Friday, October 4 at 8 pm eastern.
