Dwayne “The Rock” Johnson's production company, Seven Bucks Productions, is producing a new TV series that will air on the USA Network. Flynn Picture Company is also producing the new show, which is titled "Muscle Beach" that will be an hour-long scripted drama.
Johnson posted this on Instagram:
BIG NEWS: Our@sevenbucksprod along with our producing partner Beau Flynn's@flynnpictureco sell a script titled "MUSCLE BEACH" to USA Network! Written by Jeremiah Friedman and Nick Palmer. An original hour long drama series who's found the perfect home at USA - a network who's been on fire with their brilliant dramatic television. “Muscle Beach” is set in a legendary bodybuilding gym in 1980’s Venice Beach where a colorful tribe of lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost. As the series explores the body obsessed fitness movement that took the nation by storm during the supersized Reagan 80's, the excess of the era and the many temptations of Los Angeles will expose the dark side of chasing dreams.
As a kid growing up in the 80's it's exciting to produce a series that stays true to our brand and dig deep into an iconic time in bodybuilding and unique Venice Beach culture - the 80's.
The 80's was a crazy time in Venice Beach with many lost souls. A very crazy time... #SevenBucksProds#FlynnPictures #USANetwork#OriginalDramaSeries #MuscleBeach.