It was announced on Monday that Dwayne “The Rock” Johnson signed a global partnership with Under Armour. He posted the following on Instagram:
IT’S OFFICIAL: Proud to announce our global partnership with @underarmour. A landmark deal where we’ll create the “DJ SIGNATURE SERIES” of footwear, apparel & lifestyle wear for men, women and kids to chase your greatness daily. As well as support UA’s Connected Fitness initiatives.
Another cool component to this deal is we’ll create product capsules in footwear, apparel and accessories inspired by the films I’m working on and the characters I’ll play. FOR EX: We’re creating innovative swimwear and cool signature rash guards I’ll be saving lives in, while trying not to trip when running in slo-motion down the beach in our big action comedy of BAYWATCH to the technologically advanced SIGNATURE HOBBS gear, that he’ll kick that ass in, when we film FAST & FURIOUS 8.
And here’s the best part of it all.. yes, we’ll create cool and innovative apparel, footwear and accessories for you guys to rock and hopefully be inspired by – but we’ll also help continue to build UA’s philanthropic initiative: UA FREEDOM, created to inspire, honor and support members of the US Military, First Responders and Public Safety Officials.
This deal’s been years in the making and as you can now see it’s a game changer and never been done in Hollywood. And to me, the most motivating factor of this whole thing is it will always come down to me and all of you ’round the world, waking up every morning, punching that clock and putting in the hard work with our own two hands. Let’s roll and have some fun along the way.. #UA #DJ #IWill#BloodSweatAndRespect ??? * Link is in my bio.
https://www.instagram.com/p/BA-HDUAoh81/
Here is the official press release:
BALTIMORE, Jan. 25, 2016 /PRNewswire/ — Under Armour (NYSE: UA) today announced a global partnership with the dynamic actor, producer and global superstar Dwayne “The Rock” Johnson. As part of the long-term partnership, Johnson will work hand-in-hand with the innovative performance brand to create a range of products across footwear, apparel and accessories as well as support Under Armour’s Connected Fitness initiatives.
This multi-faceted partnership will include the collaborative development of original content, inspired by the actor’s lifestyle, fitness regimen, and philanthropic initiatives. Johnson will play an integral role in the promotion of Under Armour’s Connected Fitness platforms including the recently debuted Under Armour HealthBox™ and Record™ application. Additionally, the brand will develop product capsules including footwear, apparel and accessories inspired by the films Johnson is currently working on. The first product capsule will feature a Rock-inspired backpack and duffle bag that will launch on UA.com and be available in select Brand Houses in the next few weeks.
Under Armour will also enroll Johnson to help support and drive awareness around the brand’s philanthropic initiative, UA Freedom, developed to inspire, honor and support members of the United States Military, first responders and public safety officials.
Following a career in the WWE that includes seven WWE Championships, Johnson has solidified himself as a worldwide box-office powerhouse, ranking number one on Forbes’s Top Grossing Actors of 2013 and being named the Top International Box Office Star for 2015. On the heels of his success in 2015, Johnson will be starring in the highly anticipated Central Intelligence this year and is currently in production of the second season of the critically acclaimed “Ballers” on HBO, for which he received a 2016 People’s Choice Award for Favorite Premium Cable TV Actor.
Throughout his successful career, Johnson has remained dedicated to promoting health and fitness, with a continued mission to educate, empower and motivate people around the world through health and physical fitness.
“We wanted to empower as many people as possible to attack their goals, so we partnered with the best innovators in the health and fitness business. Together with Under Armour, we will deliver game changing products to help people get after it and chase greatness,” said Johnson.
“Dwayne has been a key partner to the Under Armour brand for many years and a key contributor to sports and entertainment as a whole. We are thrilled to have him officially join the UA Team. His values and commitment to health and fitness directly align with Under Armour’s brand mission to make all athletes better and we look forward to working with him for many years to come,” saidTodd Montesano, Senior Vice President Strategic Partnerships and Entertainment.
Johnson joins Under Armour’s all-star roster that includes Stephen Curry, Tom Brady, Cam Newton, Misty Copeland, Jordan Spieth,Lindsey Vonn, Andy Murray and Michael Phelps.
Follow Dwayne on Under Armour’s connected Fitness app UA Record™ to check out his workouts and get exclusive training tips and content. You can also follow him @TheRock on Facebook, Twitter and Instagram and follow Under Armour on Facebook, Twitter and Instagram @UnderArmour.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.
