Last Monday night on Raw, it looked like WWE began a new storyline involving Matt Riddle and The Hurt Business.
During the segment, Riddle pitched his ideas about pizza and yogurt to MVP. WWE is playing up Riddle as a funny but kind of dumb and good-natured guy that doesn’t realize that it’s not a good idea to try to do business with The Hurt Business.
At one point during the backstage segment, MVP told Riddle, “I’m not your bro.”
Dave Meltzer noted in the Wrestling Observer Newsletter that this may have been an inside joke that was taken from the time Riddle had a backstage confrontation with Bill Goldberg.
While backstage at SummerSlam 2019, Riddle and Goldberg met for the first time and there had been heat because of things that Riddle had said about Goldberg on social media.
Riddle has told the story of what happened and said that he called Goldberg “bro” and Goldberg responded by saying, “I’m not your bro.”
If you missed it, here is the MVP-Riddle segment from Raw:
— WWE (@WWE) November 26, 2020