Although there were reports of strong ticket sales for Backlash, they did not sell out the event. That’s not a huge deal but it turns out that the majority of the tickets sold for the show were before fans even knew what matches were booked.
There were approximately 9,500 tickets sold before WWE announced that Jinder Mahal would be challenging Randy Orton for the WWE Championship. Weeks after that announcement, they only sold a few hundred more tickets. They ended up selling 9,800-10,000 tickets which is still solid but given that 9,500 of those tickets were sold weeks ago, the expectation was that the show would have sold out.
So, is this a problem with the brand in general or is this a sign that fans were not excited for Jinder Mahal vs. Randy Orton. I think it’s a combination of both and the NBA Playoffs may have also played a factor.
If Mahal turns out to be a bust with ticket sales, I don’t think that WWE will panic because the big picture for WWE is that they are banking on Mahal and The Singh Brothers on boosting business in India. Also, as we noted earlier (click here for more), it does not look like WWE has any plans to take the title off Mahal anytime soon.
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