Former WWE NXT Champion Tommaso Ciampa is one of the best heels not only in the NXT brand but in all of pro wrestling.
Unfortunately, just as he was the top guy in NXT as well as called up to the main roster, Ciampa had to relinquish the WWE NXT Title after undergoing neck surgery.
Ciampa was on Edge & Christian’s podcast where they all discussed his recent work as a heel in WWE. He was such a great heel that he got the crowd to hate him instead of cheering him like other heels in the pro wrestling business.
This is where Ciampa stated that he thinks why so few heels are successful is due to the lack of kayfabe wit their characters.
“The running joke in our apartment complex was that Johnny was the married one and I was living with them. Like it was ‘Three’s Company.’ It was so weird! It was the perception and I was like, ‘Why should I change that? People are digging it.’ I knew I was married, but it didn’t benefit us to change the perception. We left it alone. I never said I wasn’t married but I didn’t offer up information.
“When the heel flip happened, everything just snowballed. Why put out merch? If they put out merch then they’re gonna buy it and dig it. Even with catchphrases, when I did promos I was always very aware that my cadence couldn’t be catchy. Once it got going, we have Shawn [Michaels] at the Performance Center and then Hunter was behind it big time, everyone was on-board and affirming that this was working then it was like, ‘What’s the next thing I can do?’”
You can listen to the entire interview by clicking on the player below:
H/T to WrestleZone for the transcription