WWE has been doing a great job with the Rusev push. David Bixenspan at Figure Four Weekly is reporting that the idea behind the push came from the idea they used for Umaga's initial push when he first debuted in WWE. If that is indeed the idea then it's a good one because it worked to get Umaga over as a monster heel and it seems to be working for Rusev. Usually they like to do even steven booking and have a guy lose one week and win the next week but Rusev's push consists of him plowing through all of his opponents to get him over.
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