As we noted on Monday before Raw, WWE made the decision to put the John Cena vs. Dean Ambrose on Raw instead. The original plan for this past Monday’s Raw was to announce that the match would take place on the following week’s (10/20) Raw.
WWE has been careful with how they portray Randy Orton and John Cena. They don’t want to portray them as the consolation prize in this storyline. The announcers were told to never say that the “loser” of Ambrose vs. Cena would wrestle Orton. They were told told to say that the winner of that match faces Rollins and “the other guy” would face Orton. Orton also put over that his match would be the main event on the show.
By the way, the Hell in a Cell match with Cena and Orton would be the ninth time Cena and Orton wrestle each other in a singles match on pay-per-view. They’ve each had three clean wins and they’ve each had one win by disqualification. They’ve also wrestled each other 13 other times on pay-per-view in multiple man matches.
John Cena’s loss on Monday was booked in a way so that it did not hurt Cena and it came off like the loss meant nothing.
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