WWE will have a presence tomorrow night at Super Bowl LVI because there will be two ads airing to promote WrestleMania on Peacock. Dave Meltzer confirmed today that the ads are from NBCUniversal and not paid for by WWE.
“They’re not buying the commercial,” Meltzer said about WWE. “The network is buying the commercials. It’s a Peacock commercial, not a WWE commercial. WrestleMania will be featured in the Peacock commercial.”
Meltzer noted that after the 1999 Super Bowl ad, Vince McMahon felt that they were a waste of money and he opted not to run Super Bowl ads again. Super Bowl ad rates are at an all-time high this year. NBC’s asking price for a Super Bowl ad this year is $6.5 million per 30-second commercial, an increase from the $5.5 million asked for in 2021.
“Vince has said publicly and he has said to me that it was a waste of money,” Meltzer added. “That’s why they never did it again. At the time everybody talked about it but for what their company is — a Super Bowl commercial for some things would work. A Super Bowl commercial for Peacock makes sense…”
Brandon Thurston noted that there will be a 30-second spot during the pre-game and a 15-second spot during the game itself.
WWE will have two commercials during the Super Bowl on Sunday, promoting Wrestlemania. PWInsider broke this earlier.
Additionally, one spot will be a 30-second commercial during the pre-show, the other will be 15-seconds long during the game itself.
— Brandon Thurston (@BrandonThurston) February 12, 2022
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