WWE has begun doing more two-out-of-three falls matches on television and there’s a reason for this.
There was a two-out-of-three falls match last week on Raw for the match featuring The New Day vs. Baron Corbin, Sami Zayn and Kevin Owens. There was also a two-out-of-three falls match on SmackDown Live when Kofi Kingston and Seth Rollins teamed up against Sami Zayn and Kevin Owens.
Apparently, the reason for this is because they want to avoid commercial breaks during matches. At least during the big matches on their weekly TV shows. Bryan Alvarez discussed this on Wrestling Observer Radio.
“Apparently, there was a meeting last week and Vince just told everybody that there is no more wrestling during commercial breaks,” Alvarez said. “Basically, you can have a match that goes through a break but there can’t be wrestling during the break. Therefore, you have to have multi-fall matches or different things like that. That’s why we had those random best of three falls matches on TV on Monday and Tuesday.”
WWE Hall Of Famer Jim Ross has been suggesting this on his podcast for years. He has said that it does not make sense to have commercial breaks during a match because, if you treat it as a sport, then a match could theoretically end during a break. You won’t see a commercial break during an NFL game until there is a break in the action (ie. a timeout or halftime). It looks like Vince McMahon feels the same way, at least for now.
We’ll see if McMahon sticks to this plan because oftentimes he will come up with something and then drop it the following week or several weeks later.