WWE has begun to experiment with changes to the third hour of Monday Night Raw to boost their ratings. As noted a couple of weeks ago, the decision to introduce the 24/7 Championship was done at the suggestion of the USA Network and it looks like more experiments are on the way.
During an interview with TalkSPORT, Mick Foley said fans should start noticing an edgier version of the show during the third hour.
“The idea is that the third hour is going to get rougher, wilder, and more unpredictable,” Foley said. “When I was GM, I knew that people were breaking towards the SmackDown show because it was the darling of the Internet.”
Fans have been complaining about the length of the show but the fact is WWE has to produce at least three hours every Monday because that is what the USA Network is paying for. Unfortunately, the third hour usually ends up being the least watched. Foley acknowledged this during the interview.
“The idea was ‘why don’t you try [having] a third hour.’ It was like a giant albatross around your neck. The third hour is really difficult. I think it’s an idea to have the third hour more unpredictable and more like the Attitude Era.”
It will be interesting to see what Vince McMahon has up his sleeve as WWE gets ready to move into their new TV contracts in the fall. They also have to deal with All Elite Wrestling being perceived as the cool wrestling company.