Ford unveiled "The Specialists at Ford" ad campaign this week featuring Dwayne "The Rock" Johnson. The ads have been running during the Major League Baseball playoffs on Fox Sports 1 among other places.
The following press release was issued this week:
Ford Airs 'The Ford Specialists' Ad Featuring Dwayne Johnson
DEARBORN, Mich., Oct. 12, 2015 – Ford released today the first television ad of its new campaign for Ford service, "The Specialists at Ford" – featuring big-screen action hero, producer and business entrepreneur Dwayne Johnson.
The 30-second ad depicts Johnson as the leader of an elite crew of Ford technicians and service advisors. The dedicated team has all of the training, diagnostic tools and Motorcraft parts that make servicing your vehicle at your local Ford dealership the right decision.
"I couldn't be more excited to be in partnership with Ford as their spokesman for service," said Johnson. "My relationship with Ford began when I was 15 and bought a classic '77 blue Thunderbird as my first car – and I've been a Ford man ever since. Representing their service department and the Ford individuals who are committed to taking care of their customers echoes one of my core enterprise beliefs, 'Always take care of your audience,' and whether it's in a movie theater or behind the wheel, taking care of people is what matters most."
Television ads that began today will be followed by radio, digital and social spots. The multiyear deal will feature a continuous stream of new content being developed – with Dwayne Johnson and "The Specialists" keeping the campaign fresh and exciting.