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WWE and Topps unveil relaunch of WWE SLAM17 digital trading card app - press release

WWE

WWE

The following press release was issued to us on Wednesday:

NEW YORK, March 29, 2017 /PRNewswire/ -- Just in time for WrestleMania, WWE's most anticipated annual event, WWE in collaboration with longstanding licensee, The Topps Company, Inc., today announced the new season launch of its highly successful WWE SLAM17 digital trading card app franchise.

Available to download for free in the App Store and Google Play Store, WWE SLAM17 SM allows fans to take the action packed experience of the WWE to the next level. WWE SLAM17 features 5,000 high-definition digital trading cards to trade and collect featuring today's top WWE Superstars, with multiple cards and packs released daily. WWE SLAM17 also features fan-favorite WWE Legends from as early as the 1980's through present day. New to WWE SLAM17 are interactive video cards, which bring celebrated signature moves and famous finishers to life for fans to relive.

"WWE SLAM17 truly captures the anticipation and excitement of collectible trading cards into a mobile experience," said Casey Collins, Executive Vice President of Consumer Products at WWE. "Topps has done an amazing job of continuing to innovate with creative content and features including Topps NOW WWE sets, digital signatures and interactive video cards."

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"WWE has some of the most devoted and passionate fans so we're excited to give these fans more of what they love with WWE SLAM17," said Deniz Gezgin, Director of Mobile at the Topps Company. "WWE SLAM17 is also a great way to connect with other fans within the WWE community to share the experience of this pop culture phenomenon."

Topps WWE SLAM17 features thousands of digital trading cards of some of the world's favorite past and present WWE Superstars, including AJ Styles, Charlotte Flair and The Undertaker, that can be traded and collected instantly. Fans can communicate with fellow members of the WWE Universe in the Fan Feed and propose trades to others around the world. In addition, WWE SLAM17 fans are treated to free daily coin rewards.

Topps WWE SLAM17 is available for free in the App Store for iPhone, iPad and iPod touch and in the Google Play Store for Android devices. Join the best community of WWE Card collectors by following @ToppsSLAM and on Facebook facebook.com/toppswweslam/.

CLICK HERE to download the app now: http://bit.ly/2nakwOd

About Topps

Founded in 1938, The Topps Company, Inc. is the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles, and distinctive confectionery products. Topps' leading sports and entertainment products include Major League Baseball, Major League Soccer, UEFA Champions League, English Premier League, Bundesliga, Indian Premier League, Star Wars, WWE, UFC, Wacky Packages, Garbage Pail Kids, Mars Attacks and other trading cards, sticker album collections and collectibles. Topps' app portfolio, including Topps BUNT®, Topps NFL HUDDLE®, TOPPS KICK® and Topps® Star Wars: Card Trader, has been a hit with millions of fans around the world. Topps' confectionery brands include Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop® Pop, and Bazooka® bubble gum. Topps was acquired by Michael Eisner's Tornante Company and Madison Dearborn Partners in October 2007. For additional information, visit Topps.com and Candymania.com