WWE issued the following:
WWE Superstars Take It to the Streets With New Racing Toys
Playmates Toys Introduces WWE Nitro Sprints and Nitro Machines featuring WWE Superstars John Cena The Rock, Undertaker and Brock Lesnar to Rev Up Playtime for Fans
El Segundo, CA (September 12, 2016) – Playmates Toys, a leader in the action figure category with nearly 50 years of experience in creating innovative products, has partnered with WWE to launch a new line of racing toys that take the action out of the ring, called WWE Nitro Sprints and Nitro Machines. The collection, featuring popular WWE Superstars, is available now exclusively at Toys“R”Us stores nationwide.
WWE Nitro Sprints are mini, motorized figures that are stylized in WWE Superstar signature ring gear and feature a unique 2” flywheel. Each figure comes with a signature vehicle, allowing fans to rev up the mini figure, drop into the vehicle and send racing into action. The WWE Nitro Sprints include the following Superstars:
· WWE Superstar John Cena with the CENArator
· WWE Superstar The Rock with Bull Bruiser Truck
· WWE Superstar Brock Lesnar with Beast Bike
· WWE Superstar Undertaker with Night Hearse
WWE action is also expanding beyond the ring with the introduction of WWE Nitro Machines. The fast-rolling, die-cast vehicles feature iconic WWE Superstars bursting out of the top of the cars. Each 1/55th scale vehicle is ready to race and the WWE Superstar is permanently attached to the vehicle. The WWE Nitro Machines collection includes the following:
· WWE Superstar John Cena in Muscle Monster
· WWE Superstar The Rock in Bull Machine
· WWE Superstar Undertaker in Reaper Hearse
· WWE World Champion Dean Ambrose in Wheel Asylum
“Playmates Toys is thrilled to partner with WWE to bring the action from the ring to the streets with Nitro Sprints and Nitro Machines,” said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. “We designed the figures and vehicles to represent the personality of each Superstar and we anticipate that fans will enjoy the play experience of racing their favorite Superstars.”
About Playmates Toys
With a history of nearly 50 years, Playmates Toys is today among the most well-respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include TEENAGE MUTANT NINJA TURTLES, one of today’s top-selling male action brands. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. For more information, visit http://www.playmatestoys.com or http://facebook.com/TMNTPlay.
