WWE is trying to gain the trademark rights to the Dean Ambrose name as they filed for the term last October with The United States Patent and Trademark Office.
WWE wants the trademark for entertainment services, namely, wrestling exhibitions and performances by a professional wrestler. WWE had the rights to the trademark but canceled it last August.
As expected, WWE is dealing with some issues trying to get the trademark rights as they need to get a consent form signed by Jonathan Good, who currently goes by Jon Moxley in AEW and formerly portrayed the Dean Ambrose character.
On March 10th, the USPTO issued a review of the filing and the first issue is WWE failing to identify whether Dean Ambrose is the name of a “living individual”, including the first name, pseudonym, stage name, or nickname. The second issue is advising WWE of amending the identification of services, which can be resolved by changing the wording associated with the filing.
This isn’t the first time that WWE has faced these types of issues and considering Moxley is in AEW and likely has no desire to use the Ambrose name, many expected him to not sign the form.
Moxley departed from WWE in 2019 where he went on to sign with AEW.
H/T to Heel By Nature