Last October, WWE filed a new application for the name Sin Cara in an attempt to gain the trademark rights to the name to use it for merchandise purposes, such as collectives, books, toys, and novelty masks.
However, WWE is having issues with getting the rights to the trademark due to Jose Jorge Arriaga Rodriguez, who portrayed the character and now is known as Cinta De Oro in Mexico, no longer working for the company.
The company needs to distinguish whether Sin Cara is the name of a “living individual.” This would include the first name, pseudonym, stage name, or nickname. WWE failed to do just this in their filing.
The trademark office requires the written consent from the wrestler, which could cause issues obtaining it as he departed from the company in December 2019. It should be noted that WWE currently has an active trademark on the name for use in entertainment services, which expires in 2023.
This isn’t the first time that WWE has faced these types of issues. Most recently, WWE faced this issue for the Dean Ambrose name.
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