The Brock Lesnar contract situation will be a very interesting story in 2015. It will be interesting to see how WWE handles this because one could argue that Brock Lesnar's price tag is not enought to justify using him for shows outside of the Royal Rumble and WrestleMania. Battleground, in July, did 31,000 buys on pay-per-view in North America without Brock Lesnar on the show. Night of Champions, in September, did 30,000 in North America and that show was headlined by the John Cena vs. Brock Lesnar rematch. Also, worldwide in recent months the buys for shows without Lesnar were more than shows that had Lesnar on them. He did have value in some of early pay-per-view matches and you could argue that the Night of Champions build did no favors for that show. SummerSlam did hold up well though.
As most know by now, Lesnar's contract expires at WrestleMania. Lesnar is open to doing more than just the Rumble and Mania, but the economics seem to show that his money deal is too high to make sense for anything other than Rumble and Mania. The idea for Lesnar was for him to lose to Roman Reigns at WrestleMania. That would make Reigns the new face of the company. The question is, will the match have as big of an impact if people know that it's going to be Lesnar's last match? There was an expectation at one time that they would sign Lesnar to a new deal and he would probably have a babyface run. It could still happen but it would depend on whether or not WWE feels they can afford his price tag or if he's willing to lower his price tag. Also, he will play WWE against UFC because he'll likely get a good UFC offer.
The idea was for Lesnar to beat Cena in January so that the win by Roman Reings at WrestleMania would look even more impressive. But if the company decides that they can't afford to sign Lesnar to a new deal then they'd have to rethink their plans for the Lesnar vs. Cena match at the Royal Rumble. The only other alternative would be for Cena to beat Lesnar and then have Cena lose to Reigns because the whole plan for Reigns was for it to be a huge WrestleMania main event since it would be his big inauguration as the company's new top star. They could also put the title on Rollins and have Reigns beat Rollins at Mania but that would not have as much impact as a match with Lesnar or Cena.
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