WWE has locked down the trademark rights to the “World Wrestling Entertainment” for a new category.
On February 23, WWE filed for it as the trademark is listed for drinkware purposes. Here is the description:
“Drinking glasses; beer mugs; portable beverage coolers; bottle openers; lunch boxes; coffee cups and mugs; thermal insulated containers for food and beverages; plastic cups; decorative plates; can coolers; cups and mugs; sports bottles sold empty; lunch boxes and portable coolers.”
WWE had to change its name from World Wrestling Federation to World Wrestling Entertainment in 2002 due to the result of a loss in court to the World Wildlife Fund.
Since then, they’ve focused on the entertainment aspect of the name as the narrative for years has been that they do more than just pro wrestling and tell stories.
