WWE has filed a trademark for the phrase “No Way Jose” on 1/7.
The trademark was filed for Dominican-born Levis Valenzuela, Jr. Valenzuela was signed in May of 2015 and prior to starting his wrestling career in 2013, he won awards in collegiate ballroom dancing. He later moved to South Korea to teach English. I believe he has been training at the Performance Center but has yet to make his NXT debut.
He also appeared at least once as a Rosebud in 2014. I believe that is when he first got on WWE’s radar.
Here is the info on the filing:
| Word Mark | NO WAY JOSE |
| Goods and Services | IC 041. US 100 101 107. G & S: Entertainment services, namely wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment; fan club services; organizing and staging entertainment events with wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the fields of sports entertainment |
| Standard Characters Claimed | |
| Mark Drawing Code | (4) STANDARD CHARACTER MARK |
| Serial Number | 86868289 |
| Filing Date | January 7, 2016 |
| Current Basis | 1B |
| Original Filing Basis | 1B |
| Owner | (APPLICANT) World Wrestling Entertainment, Inc. CORPORATION DELAWARE 1241 East Main Street Stamford CONNECTICUT 06902 |
| Attorney of Record | Lauren A. Dienes-Middlen |
| Type of Mark | SERVICE MARK |
| Register | PRINCIPAL |
| Live/Dead Indicator | LIVE |
