WWE has filed to trademark the term ‘YES! YES! YES!’ yet again. This is after it had lapsed, and Bryan Danielson filed for it on July 29th with the United States Patent and Trademark Office (USPTO).
In a recent interview with Luke James Chats, the AEW World Heavyweight Champion noted that he received a legal letter from WWE after filing for it. He also shared the story behind the letter.
Danielson stated, “Well, so, I applied for it, but then I got, it wasn’t necessarily a cease and desist. I got some sort of legal letter from WWE. Listen, it’s really weird because my manager texted me and said, ‘Hey, this thing is available. Do you want to get it?’ I was like, ‘How much does it cost?’ It wasn’t that much. ‘Okay, sure.’ Shortly after that, I got an email from WWE saying, ‘This is infringing on this or that or whatever.’ And I’m like, ‘I’m not trying to sell anybody anything. I just do my thing.’”
Danielson first got the chant over in WWE during his babyface run in 2013 after doing the NO! NO! NO! Chant while making his entrance. As seen below, WWE filed for the term on October 1st for entertainment services and clothing purposes:
“Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”
AEW announced a big Danielson match for this week’s Dynamite. For more on that, click here.
