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WWE files multiple trademarks for new tagline

WWE filed trademarks for the term “Then Now Forever Together” on April 9th with the United States Patent and Trademark Office.

There were four trademarks filed for the term and will be used under different international and domestic classifications.

WWE first used the tagline during the intro video package for both nights of WrestleMania 37 as a way to showcase the importance of the fans and bringing them back together with the wrestlers.

WrestleMania 37 was held from Raymond James Stadium in Tampa, Florida this past weekend. This marked the first time that the company had fans in attendance due to the COVID-19 pandemic in over a year.

WWE Champion Bobby Lashley retained the strap against Drew McIntyre in the opening match of the fight night while Bianca Belair won the WWE SmackDown Women’s Championship from Sasha Banks in the headliner. In the headliner of the second night featured Universal Champion Roman Reigns retaining the title over Edge and Daniel Bryan in the main event.

H/T to Heel By Nature






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