In an interesting move, WWE is trying to gain the trademark rights to the Dean Ambrose name.
On October 8th, WWE filed for the trademark with The United States Patent and Trademark Office. The application was entered into the database on November 23rd.
WWE wants the trademark for entertainment services, namely, wrestling exhibitions and performances by a professional wrestler.
Obviously, WWE used to have the trademark rights but canceled it this past August. At the time, WWE was given a time period to renew it, but decided against doing so.
When looking at the database, that previous trademark is still listed as “dead” and a new application is separate from the old filing. Here is the description of the filing:
International Class 041: Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members, providing online newsletters in the fields of sports entertainment; online journals, namely, blogs, in the field of sports entertainment.
Another interesting move here is WWE having to ask Jon Moxley to sign a consent form, which WWE will likely have to get as in the past, the USPTO has requested this from the talent who portrayed the character.
Moxley, the former Dean Ambrose and real name Jonathan Good, departed from WWE in 2019 where he went on to sign with AEW.
H/T to Heel By Nature