WWE has applied to remain the rights owner of the trademark for Austin 3:16.
Of course, this is related to Steve Austin, who made it famous after doing a promo following his win over Jake “The Snake” Roberts at the 1996 King of the Ring tournament.
This was Austin’s response to Roberts incorporating some passages from the bible in his promo heading into their contest that night. Since that time, Austin and WWE have made a lot of money off this term.
WWE applied for the trademark on November 24th and it was granted for approval by the USPTO on Friday. The trademark is filed in the category of Toys and Sporting Goods Products. Here is the description for it:
“IC 028. US 022 023 038 050. G & S: Toys, namely, action figures, accessories therefor; dolls; cases for action figures; toy wrestling rings; toy vehicles; board games; hand-held units for playing electronic game other than those adopted for use with an electronic display screen or monitor; tabletop action skill games; playing cards; puzzles; stuffed toys; plush toys; toy belts; knee and elbow pads for athletic use; toy foam hands; costume masks; costume masks; novelty face masks; Christmas tree decorations.”
In related news, it was revealed last month that WWE is dealing with a legal dispute over the Stone Cold trademark with an NFL player.