WWE is attempting to lock down the trademark rights to Kushida’s ring name as the company filed for the term on March 29th with the United States Patent and Trademark Office (USPTO). It’s for entertainment services.
It should be noted that his real name is Yujiro Kushida, and he used the Kushida name before he went to WWE so if he wants to ever leave, it will be interesting to see if he will be allowed to use it. It could be argued that since it’s his last name that he has the right to use it even if WWE has the trademark rights to it. Here is the description:
“G & S: Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”
During his time with NJPW, Kushida found success as he won the IWGP Jr. Heavyweight Championship six times, and the Jr. Heavyweight Tag Team Titles two times. In 2019, Kushida signed with WWE and was placed in NXT where he was introduced to the fans while sitting in the front row at NXT TakeOver: New York.
He’ll battle Pete Dunne on the first night of TakeOver: Stand & Deliver next week.