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WWE files trademark for interesting phrase

WWE

WWE

WWE was back at it with a new trademark filing. The company filed for a new phrase with the United States Patent and Trademark Office on March 19th.

The phrase, "Swing is in the Air,” is to be used for entertainment services such as wrestling exhibitions and performances by a professional wrestler and entertainer.

This will be used for Cesaro, who is known for his swinging spot. Here is the description:

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"Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment."