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WWE files trademark for Keith Lee’s new nickname



WWE has filed a trademark for Keith Lee.

On October 1st, WWE filed to trademark the term, “Bearcat” with it being listed for entertainment purposes. This is the new nickname of Lee. Here is the description:

“BEARCAT™ trademark registration is intended to cover the categories of entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”

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Lee just returned to WWE television this past Monday night on Raw and was introduced as Keith “Bearcat” Lee, the name he has been using in dark matches in recent weeks before he took on and beat Akira Tozawa.

It’s been reported that WWE has considered turning Lee heel and he did do a heelish promo after the show. WWE did pitch the idea to Adam Cole to manage Lee, but Cole didn’t re-sign with the promotion and instead, he went to AEW.