WWE has made a new trademark filing that could hint at future characters, events, or branding. On May 11, 2025, the company officially filed to trademark the phrase “King of the Lucas.”
The filing specifies the trademark is intended for a wide range of “entertainment services.” This broad classification, common in such filings, covers wrestling exhibitions and performances by a professional wrestler, both live and through various broadcast media including television, radio, and online services. It also encompasses providing wrestling news and information, online community portals, fan club services, newsletters, and blogs related to sports entertainment.
While the exact plans for “King of the Lucas” remain under wraps.
