WWE filed for a new trademark on April 27th with the United States Patent and Trademark Office.
The trademark was for the “Top Dolla” term. Here is the description:
International Class 041: Entertainment services; namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
The trademark is for NXT developmental wrestler AJ Francis. He uses the moniker on social media, as seen below:
Fans will recognize him from being the host of the A&E series “Most Wanted WWE Treasures”. So far, Mick Foley and The Undertaker have appeared on the show.