WWE filed for the trademark rights to the term “Bron Breakker.”
The company did so on September 13 with the United States Patent and Trademark Office (USPTO). It’s listed for entertainment purposes. Here is the description:
“G & S: Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”
Breakker is the son of former WWE/WCW World Tag Team Champion Rick Steiner. He made his debut on NXT 2.0 this past Tuesday night by issuing a challenge at the start of the show to LA Knight. Breaker went over in the match.
Originally, Breaker was going to debut as Rex Steiner but his name was changed.