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WWE has locked down the trademark rights to the Emma name.

The company filed for the term on January 20 under the entertainment services classification with The United States Patent and Trademark Office. Here is the description:

“Mark For: EMMA trademark registration is intended to cover the categories of entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”

Emma was previously in WWE from 2011 to 2017. She was part of NXT when the brand first started on the WWE Network and competed in the first-ever NXT Women's Title bout against Saraya (Paige).

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Emma (Tenille Dashwood) returned to WWE in October 2022 and put on SmackDown. She will be competing in Saturday’s 30-Woman Royal Rumble match.