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WWE files trademark for the name of new digital series

WWE has been using short video packages called “The Build To” to further hype big matches at their pay-per-view event.

This includes the champion vs. champion bout between Becky Lynch and Charlotte Flair at Survivor Series last month.

On December 6th, WWE filed a trademark for the name of the series under the entertainment services classification with The United States Patent and Trademark Office. Here is the description:

“Mark For: WWE THE BUILD TO trademark registration is intended to cover the categories of entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information.”


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