WWE has locked down the trademark rights to Tough Enough.
The company filed for it on November 30th for merchandising purposes with The United States Patent and Trademark Office. Here is the description:
“Mark For: TOUGH ENOUGH trademark registration is intended to cover the categories of clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas; championship trophy belts.”
The reality series first aired in 2001 on MTV where contestants would have to go through various drills and challenges to get a contract with the company. Over the years, it aired on various networks such as UPN and later USA Network. The latest season came in 2015 that featured wrestlers such as Velveteen Dream, Mandy Rose, and Sonya Deville.
The company most recently filed for the term under entertainment purposes back in March 2019 and it’s still active.